Jun
08
2007
My Internet Marketing Blueprints |
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Saturday, 09 June 2007 |
In my humble opinion, the most effective way to tame this Internet Marketing beast is to get yourself a collection of the said blueprints. Just like in real life where an architect creates a blueprint for a building construction project, the same set of rules apply for building a virtual one (website).
A good blueprint must serves as a roadmap with enough waypoints to a solution for a given problem. It must be laid down in a detailed step-by-step process that anyone could follow yet concise enough to show the big picture.
It also forces you to take action on each do-able step until you reach the desired objective because you now have no more excuses not to. Let me quote one example of a good and effective Internet Marketing Blueprint I come across in a blog :
- What do you know something about? What are you passionate about? Can you write a 20-30 content dense report on that subject? I would like to see you go to market fast, thus keep it short, dense, and get it done in 1 day.
- Write a sales letter. Here's the short path to that:
Find another infoproduct based on your topic. Swipe their sales letter. Run the headline through Glyphius 2007, score it (if you are not familiar with this, check out http://www.glyphius2007.com. Don't worry about the price, send me your address and I will ship you a copy. I'm a reseller and have several copies here on my desk).
Rewrite that headline and score it again… you will need a higher score to move on. Keep writing until that score is higher. Swipe the bullets and do the same thing.
Is this unethical? I don't think so… but that's really up for you to decide.
- Once the sales letter is ready, create a simple thank you page. The sales letter and thank you page should take 4-6 hours. This will be day 2. Add a DHTML lead capture form on your home page. Begin writing an autoresponder sequence. Have at least 1-2 messages ready to go at launch. Shoot to add one more message each day.
- On day 3, apply to Clickbank. This is $50… if you need $50, just let me know. I have found that even broke people can come up with $50.
- Once Clickbank has accepted your product, you are now tapped into a very large and active affiliate base. This is key (affiliates), but how to you get them to promote your product? You will do the following:
a. Obtain 10 new affiliate accounts with Clickbank (these are free).
b. Begin posting relevant comments in blogs using one of your affiliate links.
c. Begin posting relevant comments in forums using one of your affiliate links in the signature.
d. Use StumbleUpon.com with your affiliate link.
e. Use Squidoo.com and make a lens with your affiliate link.
f. Pick up the phone and call all related merchants and ASK them to promote your product.
Give up 75% of the commission to these affiliates.
How will you find their number? Whois.sc (domaintools.com).
If you are willing to do the work, chances are you are capturing leads and making a few sales. Once some sales have been made, use that money to buy a multivariant testing tool such as http://www.muvar.com or http://www.kaizentrack.com. Set it up and work on increasing your sales conversions. Conversions are the KEY, focus on that.
Once your sales letter is performing well, use that money to:
- A. Take your wife out to dinner.
- Spend some money on MSN and Google.
When spending money on PPC, make sure you promote your product with your affiliate links. The reason being is that Clickbank rewards you in their marketplace by increasing your listing position based on the number of sales generated. Affiliates looking to promote products look at the number of other affiliates successfully promoting your product. If 90%+ of your sales are from 'affiliates', chances are you will get noticed. Btw, top listings in major Clickbank categories are making between 400-600 sales PER DAY. That should be incentive enough to use this strategy.
Now, you need to think about your backend. I would ALWAYS say to focus on this at the time of product creation, but you are in a rush and time is of the essence. Survey your customers, find out what they want, and just create another product that fills their desire.
There you have it. I'm sure I could come up with some other suggestions, but this was off the top of my head.
There are a lot of smart affiliates on this blog, if you have additional suggestions, please leave them in the comments section.
You can find more blueprints like that in that blog . Some of them are not so obvious so you have to glean through the entire blog to find them. Don't leave anything unread. It's that good.
However, premium blueprints will cost you some dough. If you're really serious about making money online then this membership will be a great investment for you. You'll get one cutting-edge blueprint (sometimes you'll get 2) every month. This is a no-holds-barred end-to-end stuff blueprint that will help you put the internet marketing concept into reality.
Be advised that there will be NO back-issues so you better hurry and secure your membership. Check out this month's blueprint .
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