Sales Funnels On Steroids |
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Tuesday, 10 July 2007 |
Check out these sales funnels below:
- A free gift sales funnel blueprint:
Squeeze Page (Email Capture Page) --> One Time Offer --> Free Gift Page
- A normal sales funnel blueprint would work like this:
Squeeze Page (Email Capture Page) --> Sales Page --> Checkout --> Thank You Page
- Here is an improvement to the above sales funnel:
Squeeze Page (Email Capture Page) --> Sales Page --> Checkout --> One Time Offer --> Thank You Page
The One Time Offer (OTO) is also known as an up-sell. It usually appear before the free gift page (eg. 1) or after the checkout (eg. 3). It is a result of a user action such as after they entered their email addresses (eg. 1) or they bought the product. However, even if you manage to get a whopping 5% of your prospects to buy, 95% of them are missing out on the up-sell opportunity due to their inaction. That is leaving (extra) money on the table.
Now let me show you sales funnels on steroids blueprint. That othewise-missed 95% can be tapped by adding another layer to the sales funnel. So, instead of losing the visitors forever when they don't do something, they can be taken to a new step in the sales funnel for another chance to sell to them.
If they decline or miss out buying your product, you can automatically take them to a down-sell page, where you could offer a less expensive limited version. It is definitely much better to get a smaller sale and a new customer than no sale at all. Be flexible and add a variety of limited one time offers, bundle options or different plans that the visitor can select from in your sales funnel.
- One Time Offers
An offer page is presented to prospect, who will select "Yes" to accept or "No" to decline, both of which take them to a page of your choice.
If your prospect says "No" or leaves the page, they will never see that page again.
If they return, they are redirected to another page of your choice or to the same page they would have gone to if they clicked "No".
- The "Second Chance" Limited Time Offer
Displays a "clock" that automatically begins counting down when the prospect arrives on your page.
When the clock expires, the prospect is redirected to a page of your choice.
This page will never again be seen by your prospect if they decline, or the timer runs down.
- The One Time "Bundle" Offer
This works just like the Basic One Time Offer, only it allows you to present your prospects with 2 or more choices for ordering.
Can be used as a "Bundle Up-sell" before or after the customer has ordered.
- The Scheduled Event Offer
Send your prospects to a "pre-offer" page such as a squeeze page, blog or video of your choice, until the scheduled time has been reached.
It will "count down" to the scheduled event and can display the date and time of the event, which it does in each visitor's local time so that they don't have to do time conversions!
If the event has an "expiration date" - you will have the ability to display a count-down clock to your visitors - a very effective motivational tool for getting the sale!
- The Limited-Quantity Offer
Your visitors see the number count down each time an order is placed, without the page refreshing!
If the quantity runs out, your visitors can be directed to any page of your choice!
- Combo Sales Funnel
If you find setting up the above sales funnels blueprint in your websites a bit daunting, check out the tool that automates the entire process for you . No programming involved. Just use the wizard and you're good to go.
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