Do Or Teach? Which One Are You? |
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Tuesday, 07 August 2007 |
"Those who can, DO. Those who cannot do, TEACH. Those who cannot teach, TEACH GYM."
- Jack Black (School Of Rock)
Take a look at your bloated mailbox and you'll notice that most of the
emails that you received are from Internet Marketers (Gurus or Novices)
selling the latest widget that have hit the Internet Marketing market.
The second most over-pimped tagline on planet Google right now has
always been "How To Make Money On The Internet?". The numero uno is "Sex" but that is another story for another day.
Like the gold rush in the Wild West, the internet is littered with shovel-sellers willing to Teach you "How To Make Money On The Internet?"...for a price. The BIG MONEY is in the information, the theories, the secret plans, the blueprints, the magic formulae for ultimate financial freedom.
The massive action needed to get it is conveniently left out and not included in the equation. The Marketing to Internet Marketers
is a multi-million dollar industry that sees no end in sight because
there are always new angles to sell the same widgets to the same eager
buyers over and over again.
The modus operandi is always the same. The Internet Marketers have
perfected this blueprint down to the exact science. Look around the
market place in ClickBank for sample websites.
Steps
- A very big graphical site banner with BIG titles that
screams the tag line of the site. Including your pretty mugshot as part
of the banner is optional. Some Internet Marketers swear by that tactic
to add credibility. Personally, it looks more like a "Used Car
Salesman" thingamagic. (Check out your nearest used car dealer and
you'll see what I mean)
- Using size 24" font with BIG RED COLORS as the heading.
The more HYPER the headlines, the better. Pepsi or Coca Cola would'nt
be caught dead using this gimmick so it's only applicable to the
internet. You be the judge of these classic headliners.
ButterFly Marketing Headline
"Stop The Traffic!"
Imagine If Today, You Put Into Motion A Few Small Actions That In Just
A Few Short Weeks Delivered An Unstoppable Flood Of Traffic And Sales
In Which The Only Way You Could Shut It Off Would Be To Call Your Web
Host...
...And Insult His Mother!
Autopilot Traffic Machine headline
"Unleash An Unstoppable Traffic Vortex Which Sucks In A LEGION Of Cash-In-Hand Visitors!"
Autopilot Profits headline
"The Turnkey Money Machine That Prints Non-Stop Profits For You Automatically, The Lazy Way!"
Don't cringe. The above headlines might be cheesy but the owners are
laughing all the way to the bank with those. I wonder how on earth can
they get away with it using such outlandish claims time after time.
FTC, are you listening?...
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The Ubiquitous Mile Long Sales Pitch Page. This is the meat of the
hook-line-and-sinker approach. Feel free to include your very own
Before-And-After-Rags-To-Riches story. If you don't have any, try the
examples I swiped from a website below:
- Negative bank balance
- Maxed out credit cards
- Dumped by significant other
- Bill collectors hassling me
- Completely obliterated credit rating
- Lived at home with my parents (or friends)
- Fired, fired and fired again
- Repossessed car
- NO college degree
- Ridiculous negative attitude
- Full of pipe-dreams and nothing to show
- Polishing Paris Hilton's shoes
Ok, I made the last one up, but you get the picture. Don't forget to
include how you miraculously manage to turn your life around by using
the same widget that you're selling or promoting. Do include the
benefits and solutions that your widget will bring to the table. There
is a scientific method to this madness. It has plenty to do with the
human psychology and buying behaviour.
- Included
as part of the sales page are screenshots of clickbank paychecks,
google adsense earnings and paypal earnings. If you don't have one,
there is always photoshop. *wink*, *wink*
- The mugshots of
Benjamins, Ferraris, luxury boats, multi-stories mansions and beautiful
babes. If you can get pictures of yourself together with those, the
better. If you can't get any, read Step 4.
- Glowing testimonials with or without mugshots from happy and satisfied joint-venture partners...err...customers.
- Add your order button from paypal, 1shoppingcart, paydotcom or clickbank. Pick one.
- The 100% iron-clad money back guarantee.
- Priced your widget in $7,$17,$27,$37,$47,$97 price bracket.
- Include your special bonuses. The more the merrier. Everybody like free stuff.
- Put
a big figure on the bonuses to create a perceived higher value than the
widget. I have seen a collection of ebooks with a perceived value worth
$10,000 plus.
- Sound off by having your graphical signature and your mugshot again for good measure to add credibility.
- The P.S and the P.P.S and the P.P.P.S to remind the potential customer of the widgets benefits.
- Having a stamp of approval from "Hackersafe" or "Truste" or "BBB" will definitely put your potential customers at ease.
- Do include your office address, telephone no. and email for sales or technical support.
- Don't forget to include a lead generation page also known ad the squeeze page to get customers' name and email addresses.
The above blueprint is just the first step to a complete sales funnel process.
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